Amazon Brand Registry and Registered Trademarks

Earlier this year, Amazon rolled out its Amazon Brand Registry, which is an effort to work with registered trademark owners to protect the customer experience on Amazon’s site. Since that time, as the official correspondence address on my clients’ trademark registration, I have received many requests from Amazon asking to validate and verify trademark owners for the registry. Enrollment in the Amazon Brand Registry provides trademark owners with improved tools for fighting trademark infringement.It is well known that having a listing removed or a seller flagged for trademark infringement has often been a difficult endeavor on Amazon. Common types of trademark infringement or misuse I’ve seen there include:

Someone sells their own product using your name, logo, or trademark

Someone sells their own product using a name, logo, or trademark that is similar, but not identical, to yours

Someone hijacks your listing but ships a different product

Someone improperly lodges an infringement claim against a trademark you own

Handling things like the above generally required contacting Amazon’s automated service, eventually getting through to a person, and having the listing or complaint analyzed and then potentially taken down. This process was slow and cumbersome, especially if there was infringement by multiple users. And trademark owners could find themselves in a game of whack-a-mole with listings subsequently popping up under different seller’s accounts. The Amazon Brand Registry is intended to ease and speed the process of finding and handling potentially trademark infringement on, users who are enrolled with the Amazon Brand Registry will be able to create and upload unique videos and photos that are keyed to their accounts. Misuse of that content by others is easier to find and stop. Enrollment also gives you a faster takedown process, letting you clear infringement more quickly than with the old system. Enrolled sellers have access to text searches, image searches, and automated responses to potential intellectual property infringement. Sellers who are enrolled will also appear more legitimate to prospective customers, who may opt to purchase from that seller rather than one with a cheaper price but a more questionable status.Some points and prerequisites concerning the Amazon Brand Registry:

Only owners of federally registered trademarks are eligible to participate in the Amazon Brand Registry. Common law trademarks and pending federal applications do not provide an enrollment basis.

Word marks are definitely eligible – these are sometimes known as “standard character marks” because they usually appear simply as capital letters without claim to style or font.

Composite marks appear to be eligible. Amazon says that “words, letters, or numbers in a stylized form” and “illustration drawing[s] which include[] words, letters, and/or numbers” are eligible. This seems to imply that a mark or logo having both text and graphical elements will qualify.

It appears that pure design marks – graphical elements which have no text, words, or letters – may not qualify.

You will need to provide proof of your registered trademark, as well as proof of how the mark is actually being used on the product or packaging for the product.

I’ve seen discussion that your trademark has to be registered on the Principal Register, not the Supplemental Register. I have not been able to verify this with Amazon, however.

If you are a trademark owner, consider the following for moving forward:

Registering your trademark. Registration is a fundamental requirement for enrollment now, so this action must be taken.

Filing the application for trademark registration now. This process typically takes at least 6-7 months, and Amazon’s requirement that your mark be registered means you should start the registration process sooner rather than later. The longer you wait to file, the longer it will take before you can enroll.

Registering a word mark version of your mark, if you only have a design or composite mark registered. The word mark will not only be definitely eligible for enrollment in the Amazon Brand Registry, but it typically offers the best and broadest protection for you trademark in the larger marketplace.

Does the way you use your trademark on listings, products, and packaging match the registered trademark? Different spelling, spacing, hyphenation, or other variations can limit your ability to use, or potentially even enroll, in the Amazon Brand Registry.

Failure to enroll in the Amazon Brand Registry does not mean you cannot report alleged trademark infringement on Amazon, it just means you won’t have all of Amazon’s potential tools available to you for finding and combating that infringement. Typically, clients find it difficult and cumbersome to monitor and remove trademark infringement.

If your trademark is on the Supplemental Register, consider moving it to the Principal Register. Not all marks are eligible for this and so attempting the move requires careful analysis together with a use and filing strategy.

If you were enrolled in the Amazon Brand Registry before April 2017, you will not be automatically re-enrolled. You have to manually re-enroll.

Corporate Case Management Software – Ideal to Solve Legal Matters

Looking for a single and secure window to meet your company’s legal operations? Lex Mantra is a smart corporate legal solution exclusively designed to restructure the legal workflow of a corporate with wide-ranging reporting within ease. Case management software solution is ideal for facilitating management, employees and corporate counsels and helps in solving legal status of cases and next plan of actions. It also helps in mechanizing and restructuring the processes of calendaring the events and deadlines concerned to legal matters.Case management software offers complete legal case management and assists you to come out of reporting needs. This very powerful and smartly designed software is truly a boon for the contemporary law firm and other corporate organizations. This full-featured tool provides combined detailing of everything starting from preventive management, contact management, matter management to closure & results through easy inputs & reporting.If you are sure about the growth of your business, it’s the time to choose right case management software. Users will find arrays of benefits of using such software and those include:
• Hassle-free management of deadlines
• Easy organization of client files
• Smart automation of time and billing entries
• Better communication coordination
• Easy document retrieval
• Flexibility to work from anywhereCase management software is suitable for all those corporate houses that are in need to manage their litigation. It improves your business legal workflows;achieve greater control and increase speed & efficiency.Legal departments needs a legal matter management software that aid system to record and act as single source of truth for long. Being a renowned name in providing legal management solution, Lex Mantra has been providing such solutions to legal department and industry segments including manufacturing industry, automotive industry, pharmaceutical industry, food & FMCG industry, hospitals and engineering products. The solutions demonstrate legal’s value to the corporation by driving down costs and protecting from certain risks. The software is easy to use and beneficial in maintaining a copy of old versions so that you could review the files later on. You even can manage your documents easily by creating many folders. Also it facilitates you with easy movement and access to your folders.When it comes to matter management software, Lex Mantra offers comprehensive litigation management software to help you right from preventive management, contact matter management to conclusion and results via simple inputs & reporting. Matter management is one of a complete module that helps users to identify matters of early stage. Reporting is done generating the status of Pending Notices, Close Notices, Yet to respond and more.A legal matter management solution solves most of the challenges many of the industries are experiencing through. The solutions establish a single source of truth and provide a centralized location so that users can solely access to better data, and identify trends and proactively mitigate risk. With user-friendly features, matter management software save time and resources and keep your clients satisfied.Big corporations focus on a wide variety of issues ranging from contracts and compliance to litigation. Added to these, they handle myriad administrative functions. To manage all these main concerns, corporate legal departments need the right litigation management software. Designed smartly, such software help corporate legal departments handle their daily tasks and responsibilities with ease. These powerful tools are easy to use and even do not need any technical background. It helps corporate counsel and other department to increase effectiveness and reduce costs.Instead of having much office management solution, case management software provides all the features that are ideal to run your corporate legal department with ease. So, manage all your corporate legal departments’ needs at reasonable cost.

Spa and Aromatherapy Training Today

Find Spa and Aromatherapy Training in the United States and Canada. Whether one chooses to attain spa and aromatherapy training to become certified in order to open a professional day spa or salon – or would like to simply learn more about how to use natural health remedies for personal health care; spa and aromatherapy training at one of several massage, natural healing or esthetics schools may be the right option for you.Today, spa and aromatherapy training involves some of the most innovative and cutting-edge methods in skin care, nutrition, and wellness. Usually, education and practical training in a spa and aromatherapy course involves anywhere from a few hundred hours to well over 1,000 clinical hours.Spa and aromatherapy training includes an in-depth curriculum in a broad range of essential oils, methods of extraction, application and absorption; blending techniques, anatomy and physiology, treatment and case studies – as well as fundamental education in various massage modalities like hot/cold stone massage, chair massage and scalp massage. Additional coursework included in spa and aromatherapy training is herbal remedies, herbal wraps, facials, esthetics, nail care and technology, mud masks, detoxification and exfoliation, and microdermabrasion.In general, students who complete spa and aromatherapy training programs are often awarded with certification or a diploma. However, dependent upon the school and/or state regulations, some spa and aromatherapy training programs that integrate supplementary courses in esthetics, cosmetology or massage courses may require graduates to take exams and continuing education for licensure.Overall, spa and aromatherapy training allows candidates to gain essential skills and education to become qualified spa and aromatherapy practitioners, who provide natural wellness services in spas, salons and other hospitality facilities.If you (or someone you know) are interested in finding spa and aromatherapy traiing, let professional education within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.Spa and Aromatherapy Training Today© Copyright 2007The CollegeBound NetworkAll Rights ReservedNOTICE: Article(s) may be republished free of charge to relevant websites, as long as Copyright and Author Resource Box are included; and ALL Hyperlinks REMAIN intact and active.